Articles
Notes on AI reputation
Playbook
AI Hallucinations Are Quietly Damaging Brands — Here's How to Detect Them
→Wrong prices, dead products, invented facts — and a method for catching them early.
GuideWhat is Generative Engine Optimization (GEO)? A Practical Guide for Founders and Marketers
→Shaping how AI answers questions about you is the next SEO. Here's where to start.
GuideHow to Check What ChatGPT (and Other AI Models) Are Saying About Your Brand
→A step-by-step way to see your brand the way the assistants describe it today.